Bluethumb

Bluethumb is Australia’s largest art marketplace, connecting art lovers and collectors with a community of emerging and established local artists. 

Bluethumb is the home of Australian artists, an online marketplace devoted to selling original art by local artists at all stages of their careers. The business was founded in early 2012 by Edward Hartley, George Hartley and Philip Slusarski with two goals: to help artists build a sustainable career by selling their art directly to collectors nationally and globally; and to make collecting original art accessible to everyone.

Bluethumb employs cutting edge technology to streamline the curating, collecting and purchasing experience and was the first art marketplace in Australia to develop an app for smartphones and tablets. A strong focus on continually building great technology and improving user experience has helped Bluethumb scale up to become the largest online art marketplace in the country. It also contributed to a 27% increase in conversion rates in the second quarter of 2019.

In addition to helping thousands of local artists financially and providing emerging artists with a career break, Bluethumb also makes a tangible difference to its Indigenous Art Centre partners and their communities. The sales here can be life-changing as in some communities, art is the only form of commerce. The partnership also makes Indigenous artwork from remote areas accessible to collectors across the world.

“The milestones we really hang on to are often less tangible – like when an artist writes in to say thanks and due to their online sales, they're now able to fulfil their dream of being a fulltime professional artist.” – Bluethumb founders Edward Hartley, George Hartley and Philip Slusarski

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The milestones we really hang on to are often less tangible – like when an artist writes in to say thanks and due to their online sales, they’re now able to fulfil their dream of being a fulltime professional artist.
— Bluethumb founders Edward Hartley, George Hartley and Philip Slusarski